We wouldn’t be reinvention experts if we didn’t reinvent ourselves where and when we needed to. We do our own due diligence, on ourselves, every day, because that’s how we get better at everything we do. We looked at our own data, our own capabilities, and our own desire to grow and opened up pathways in niches that we know we’re also exceptional at but which don’t fit a marketing or advertising story. “Million-dollar opportunities” come in many forms. For us, Healthcare and Outsourcing offered unique opportunities for us to leverage to help others do more.